Social media is a great way to connect with your audience and promote your brand. However, it’s important to use the right image sizes and formats to ensure that your content looks its best.
This guide will provide you with the most up-to-date information on social media image sizes and formats for all of the major platforms.
Importance of Social Media Image Sizes
Using the wrong image sizes can have a negative impact on your social media presence. Your images may be cut off, distorted, or simply not visible. This can make it difficult for people to see your content and interact with your posts.
Social Media Image Sizes
Here are the most recent social media image dimensions, as of February 2025:
- Instagram:
- Feed posts: 1080 x 1350 pixels
- Stories: 1080 x 1920 pixels
- Reels: 1080 x 1920 pixels
- Carousels: 1080 x 1350 pixels
- X (f.k.a. Twitter):
- Profile photo: 400 x 400 pixels
- Header photo: 1500 x 500 pixels
- Tweets: 1200 x 600 pixels
- Facebook:
- Profile photo: 180 x 180 pixels
- Cover photo: 1600 x 600 pixels
- Link posts: 1200 x 627 pixels
- Ad images: 1200 x 627 pixels
- LinkedIn:
- Profile photo: 400 x 400 pixels
- Company logo: 400 x 400 pixels
- Banner image: 1584 x 396 pixels
- Post images: 1200 x 627 pixels
- Pinterest:
- Pins: 600 x 900 pixels
- Boards: 160 x 160 pixels
- Snapchat:
- Snaps: 1080 x 1920 pixels
- Stories: 1080 x 1920 pixels
- YouTube:
- Thumbnail: 1280 x 720 pixels
- Video: 1920 x 1080 pixels
- TikTok:
- Videos: 1080 x 1920 pixels
Image Formats
In addition to using the correct image sizes, it’s also important to use the right image formats. The most common image formats for social media are JPEG, PNG, and MP4.
- JPEG: JPEG images are a good choice for most social media platforms. They are relatively small in file size, which makes them easy to upload and share.
- PNG: PNG images are a good choice for images with transparent backgrounds. They are also a good choice for high-quality images.
- MP4: MP4 videos are a good choice for social media platforms that support video content. They are relatively small in file size and can be easily uploaded and shared.
Tips for Using Social Media Image Sizes and Formats
- Use high-quality images. Your images should be clear and crisp.
- Use the correct image size and format for each platform.
- Keep your images relevant to your content.
- Use a consistent visual style for your images.
- Add a caption to your images.
By following these tips, you can ensure that your social media images look their best and help you reach your marketing goals.
Additional Resources
