Boost your marketing expertise with monthly workshops, downloadable guides, and private training sessions for your team or group.
Monthly Workshop Series
January 2025 - Trends & Tricks to Stay Ahead of the Curve
Virtual Workshop | January 15, 2025 10am EST
The marketing world is constantly changing, and 2025 will be no different. For small businesses, staying ahead of the curve is crucial to remain competitive and connect with customers. This virtual workshop highlights key trends that small businesses should embrace to maximize their marketing impact in 2025 and beyond.
Digital Guides and Resources
Build a thriving online community around your brand. This guide will teach you how to leverage the power of consuming content, creating your own, and conversing with your audience to boost your social media presence.
Free Download: Why Your Website Isn't Converting
Free Download: 3 Common Marketing Mistakes
Free Download: How to Hire a Web Designer
Free Download: Brand Building
Custom Workshops + Trainings
Perfect for teams, community groups, chambers, and networking organizations
Virtual and In-Person Options Available
Workshop Topics
Here are some of the topics covered in past workshops. All events are tailored to the goals of your group or organization. Please contact Kate for rates and availability.
Branding + Identity
- Who is my audience?
- How should I speak to them?
- What makes me different from my competition?
- What does my competitive market look like?
Goals + Metrics
- What’s working and how to measure it?
- What’s a reasonable goal for my marketing efforts this year?
Budgeting
- How much should I be spending on marketing?
- Does it make sense to outsource some activities or keep them in-house?
Platforms
- What social media platforms should I be using?
- How do I start or grow email marketing?
- Does print, radio, or TV advertising make sense for my business?
- How do I take advantage of video platforms like YouTube?
Other Topics
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- What systems & processes do I need to make this all easier?
- How do I improve my online reputation?
- How can I optimize my business to be found by search engines?
- How can I use AI in an effective and meaningful way?
From past participants
Past Events
Kate’s Bio
Kate is a dynamic marketing consultant and designer with a diverse background encompassing marketing, branding, sales, management, web development, and design. In 2016, she founded ‘Kate Winter Digital Solutions,‘ dedicating her expertise to serving the marketing and design needs of small businesses, entrepreneurs, and non-profit organizations.
Clients value Kate’s experience and skills in building brands, crafting effective marketing plans, establishing impactful social media presences, and developing comprehensive digital marketing strategies. Her passion lies in empowering small businesses.
Kate holds a Bachelor’s Degree in Economics from the University of Pittsburgh and a Master’s Degree from Waynesburg University. An active member of Rotary International since 2017, she served as club president from 2020-2021, earning recognition with both the Rotarian of the Year and Service Above Self awards.
Beyond her professional and community commitments, Kate cherishes time spent with her husband, two teenage sons, and two lively Golden Doodles, Lulu & Bentley.