Kate’s Blog
Talking about everything from websites and marketing to life as an entrepreneur.
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Digital Advertising 101- How to Get Started
I'm often asked: when is it time to start investing in digital advertising? Before you start pumping money into ads, let's be sure you have your organic digital presence squared away including: Website Google My Business Profile Social Media SEO Email Marketing Then...
Who is your ‘Squad’? Why a professional support group is the secret to leveling up your business.
Chances are, over the past year you have spent less time physically with other people and a great deal more time connecting virtually. What does that mean for your professional network? I’m not talking about networking where the goal is to increase the number of...
Why You Need a Marketing Plan
It’s no secret that I’m a complete geek for anything marketing, design, or advertising. Even I can admit that the idea of a marketing plan is one of the least exciting conversations we have in business- maybe second to tax planning or insurance. After years of working...
Higher Sales and Happier Customers: 10 Ways to Improve Your E-Commerce Site
We are preparing for a very different holiday season. The change to online shopping has been accelerated by Coronavirus and social distancing. However, this new environment has opened the doors to innovation. I am so inspired by the ways I’ve seen businesses serving...
How to Know When It’s Time to Update your Branding
Since we’ve all been home a little too long, this analogy should make perfect sense. In the last six months, have you looked at your home and thought- blah. Or walked into the kitchen and thought, this needs a refresh! Maybe some new paint, update that backsplash- or...
The 3 Plugins Every WordPress Site Needs to Have
Anyone who dares to ‘talk shop’ with me knows my love of WordPress. I’m all about an open source system that can build with so much flexibility. Are other website systems amazing – yes. Will they ever eclipse my love of WordPress- not yet. The best feature from a...
How to Market Your Business and Services During a Pandemic without Feeling Slimy
I am so tired of business advice that tells me to take care of myself, get some sleep, and take a freaking walk. I understand these are helpful tips but everyone is saying the same thing. I want something more tangible right now and I’d bet you are feeling the same...
Working from Home Without Losing Your Mind
7 Hacks for Surviving Homebound Life Let’s be honest- life is a little strange right now. We are experiencing what ‘social distancing’ means in a modern connected America. We are used to freedoms and mobility that might not be available to us at the moment. Many...
Are You Missing Opportunities to Connect with Your Customers?
The Benefits of Chat We live in a world of Amazon Prime, grocery delivery, movies at your fingertips, and news updates by the minute. Our expectations for that sort of responsiveness are very high. How is your business adapting to this ‘I want it now’ mentality? If...
The Care of Feeding of Your Entrepreneurial Spirit
Self-Care for those of Us Who Love their Work a Little Too Much If you read my post about all the mistakes I made in 2019, then you know that I let self-care fall to the absolute bottom of the priority list. I can tell you that by December 2019, I felt like crap – and...
What’s a One-Sheet and Do I Need One?
Why Should Someone Hire You? If you are a business owner that focuses on a service- a one-sheet is a great marketing piece that will showcase why someone should hire you versus someone else. Simple put, a one-sheet is a single page document that shows off who you are-...
SSL- Website Security Demystified
Website Help Have you ever noticed that some websites URL’s start with ‘http://’ and others start ‘https://’ That extra ’S’ is no typo- it stands for secure. The system behind that one little letter is called SSL or Secure Sockets Layer and is very important for the...