Kate’s Blog
Talking about everything from websites and marketing to life as an entrepreneur.
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Website Basics
I'm going back to basics, sharing the advice and tips I give people most frequently. ❓Do you need a website? Yes. A lot of businesses seem to do fine with just social media, but you don't control the algorithm. Your website is the one place on the web where you have...
SEO for Small Businesses: Get Found Online
Search Engine Optimization (SEO) can feel overwhelming, but it's really about making your small business website attractive to both search engines and potential customers. Here's a basic guide to get you started: 1. Keyword Magic: Understanding What People Search For...
Small Businesses With Big Hearts: How to Support Nonprofits in Their Marketing
As a small business owner, you know the importance of marketing. It's how you reach your target audience, generate leads, and grow your business. But did you know that you can also use your marketing skills to support worthy nonprofits in your community? There are...
How to Strategically Cut Your Marketing Budget
Cutting marketing spend is a difficult decision, but it may be necessary in certain circumstances, such as during an economic downturn or when your business is facing other financial challenges. If you're considering cutting marketing spend, it's important to do so...
How to Handle Negative Online Reviews
“Your most unhappy customers are your greatest source of learning.” – Bill Gates Negative online reviews can be frustrating, but it's important to remember that everyone has a bad experience from time to time. The way you handle negative reviews can make a big...
Are Billboards Still Relevant?
In the old days (pre-interwebs) these were THE things that got noticed. You knew you were someone in business when you could afford a billboard. Today- with our attention pulled in a hundred (thousand?) different directions, traditional media doesn’t get the love that...
The Do’s and Don’ts of Email Marketing
I have a confession, I’m in love with the ‘unsubscribe’ button. If subscribing to a certain email brings me no value, I’m gone. I get enough emails that I really don’t need to be reminded to buy another pair of shoes or a shirt. However, I do tend to keep the emails...
Why Great Custom Photos for your Business are Worth Every Penny
Ever visit a website that is text only? Did it evoke any sort of positive emotion? Probably not. I’ve seen small businesses avoid the CRUCIAL step of investing in custom pictures for two reasons- cost and they are uncomfortable in front of a camera. Get over the cost....
What Content Should I Include on My Website?
Website FAQ: What kind of content should be on my website? Going over a content plan with new clients is a great time to review the ‘who what when where why’ of a business. Give your site a quick ‘once-over’ being sure you are giving your customers enough information...
Why Don’t I Rank First on Google? SEO Secrets Revealed
Why aren't I ranking first on Google? *AKA- All of my highly classified SEO secrets* "If you’re going to post content on your site anyway, you might as well take the time to make sure google takes notice of your effort." – The Content Factory Do any of these sound...
Security & Safety: Phishing Scams
You've likely heard this term- phishing. The media likes it because it sounds scary any ominous. But phishing is using something as bait to get more info from you- to most likely use against you in the future. From the FTC: Scammers use email or text messages to trick...
Security & Safety: How to Spot a Scam
There are A LOT of internet scams out there. And *usually* they are pretty obvious and we know to delete the emails from the Nigerian Prince offering us a million dollars and a yacht. But some of these scams look like opportunities, and some of them play to our fears....