by katewinter22 | Sep 28, 2023 | Entrepreneur Life, Marketing, Websites
“Your most unhappy customers are your greatest source of learning.” – Bill Gates Negative online reviews can be frustrating, but it’s important to remember that everyone has a bad experience from time to time. The way you handle negative reviews can make a big...
by katewinter22 | Sep 27, 2023 | Marketing
In the old days (pre-interwebs) these were THE things that got noticed. You knew you were someone in business when you could afford a billboard. Today- with our attention pulled in a hundred (thousand?) different directions, traditional media doesn’t get the love that...
by katewinter22 | Feb 14, 2022 | Marketing
I have a confession, I’m in love with the ‘unsubscribe’ button. If subscribing to a certain email brings me no value, I’m gone. I get enough emails that I really don’t need to be reminded to buy another pair of shoes or a shirt. However, I do tend to keep the emails...
by katewinter22 | Nov 19, 2021 | Marketing, Social Media, Websites
Ever visit a website that is text only? Did it evoke any sort of positive emotion? Probably not. I’ve seen small businesses avoid the CRUCIAL step of investing in custom pictures for two reasons- cost and they are uncomfortable in front of a camera. Get over the cost....
by katewinter22 | Sep 6, 2021 | Websites
Website FAQ: What kind of content should be on my website? Going over a content plan with new clients is a great time to review the ‘who what when where why’ of a business. Give your site a quick ‘once-over’ being sure you are giving your customers enough information...
